Our Story
A Story Of Care, Science and Sustainability
Pure Petal was born from a vision to transform menstrual hygiene through sustainability and innovation.
Founded by a passionate mother-daughter trio, our journey combines compassion, scientific expertise, and environmental responsibility. Inspired by the need for safer menstrual products and a cleaner planet, we developed biodegradable sanitary pads that provide comfort without leaving a lasting environmental footprint.
Today, Pure Petal stands as a symbol of women’s empowerment, sustainable living, and responsible innovation.
Our Mission
To provide affordable, biodegradable, and safe menstrual hygiene products that improve women's health while reducing environmental waste.
Our Vission
To become India's most trusted sustainable menstrual hygiene brand, empowering women while protecting the environment for future generations.
The Need for a Better Tomorrow
The menstrual hygiene industry generates enormous amounts of non-biodegradable waste every year. Millions of women use products containing plastic and synthetic materials that remain in landfills for centuries. We saw an opportunity to create a better solution—one that prioritizes both women's health and environmental sustainability.
90%
Traditional pads contain plastic.
113,000 Tonnes
Pad waste generated annually in India.
6 Months
Pure Petal pads biodegrade naturally.
100%
Commitment to sustainability.
OUR CORE VALUES
Values That Drive Us
Sustainability
Creating products that respect nature.
Innovation
Using science to solve real-world problems.
Accessibility
Making sustainable menstrual care available to every woman.
Empowerment
Supporting women through education and awareness.
The Women Behind Pure Petal
Founded by a dedicated mother-daughter trio, Pure Petal represents a shared commitment to women's health, sustainability, and social impact.
Mrs. Barve
Co-FounderThe guiding force behind our vision and values, inspiring change through care, compassion, and a commitment to women's wellbeing.
Ruta Barve
Co-FounderMaterials science expert leading innovation and product development through sustainable research and biodegradable solutions.
Co-Founder
Co-FounderDriving awareness, community engagement and making sustainable menstrual care accessible for every woman.